A regular point of discussion I bring up with strangers is how almost everything they know and love, they happen to know and love because of the ad industry.
Now this usually sparks up a huge discourse. People don't want to feel as if they were 'influenced'. They want freedom of choice. How dare I suggest that advertising has played any part in their lives!
Now I'm not saying we fucking mould society to the whims of our clients. Sometimes a good product is a good product and the advertising doesn't have to work very hard to sell it. Apple makes incredibly sexy gadgets, so it's not very hard to sell those, a more generic item like Gatorade would need more branding behind it and so on.
There are instances though, where we do something and it just blows out of proportion. Here are some examples:
1) Santa Claus
Probably the most famous story here, the modern image of Santa Claus was created by Coca-
Cola. As mentioned on their website: