we head out to this massive balcony and have a cigarette.
Wednesday, January 13, 2010
A regular point of discussion I bring up with strangers is how almost everything they know and love, they happen to know and love because of the ad industry.
Now this usually sparks up a huge discourse. People don't want to feel as if they were 'influenced'. They want freedom of choice. How dare I suggest that advertising has played any part in their lives!
Now I'm not saying we fucking mould society to the whims of our clients. Sometimes a good product is a good product and the advertising doesn't have to work very hard to sell it. Apple makes incredibly sexy gadgets, so it's not very hard to sell those, a more generic item like Gatorade would need more branding behind it and so on.
There are instances though, where we do something and it just blows out of proportion. Here are some examples:
1) Santa Claus
Probably the most famous story here, the modern image of Santa Claus was created by Coca-
Cola. As mentioned on their website:
Panic on the streets of London.
Panic on the streets of Birmingham.
I wonder to myself.
Would life ever be sane again?
That oh-so-familiar tune from The Smiths has been on constant repeat in my mind over the past few days. Except I substitute London for KL and Birmingham for PJ.
Recently several churches in the KL and PJ area were torched by mysterious villains. If you don't keep track of current events, here's why.
Raised Catholic, I've kept quiet on the issue. But after much thought I've decided to speak up. Religion, skin colour, accent and the rest aside, I'm probably as Malaysian as you can get.
'Well how is THAT possible, Mr. Rudolph Christopher La Faber?'
You may ask.
1. I am a fucking minority. I honestly get tired of people complaining about being second class citizens. Technically, I'm not even on the list. I have to tick Dan Lain Lain in every fucking government race criteria. Do you know what that means? OTHERS. You OTHER PEOPLE. I know what it's like to be discriminated against.
2. I also happen to be bumiputera. Which makes me part of the majority. So I know what it's like to be in that group.
3. I've renounced my faith many years ago. So I'm not going to play favourites here for the "bros". Whatever beliefs I adhere to are unique to Rudyism (Hey that's my blog url, I haven't mentioned that's where I got it from after all these years).
4. My mom is part Iban. Ethnic yo. My ancestors were here looooooooooooong before anyone else.
So now that I'm a credible source, what do I think?
Honestly it doesn't matter.
And therein lies the problem.
Please register to vote in the next election if you haven't done so.
Then vote responsibly.