Minimalist Design

I don't know a lot about design and art direction (Does this mean I can't win a yellow pencil from D&AD?*). Being a writer sometimes ostracises you from crafting the aesthetic. I think of ideas then I write the words that breathe life into them. My partner generally does the pretty work.

Yesterday I was locked in a room with three art directors discussing why "a glossy surface gives a clean-clinical feel, thus better showcasing a modern business environment in contrast to the key visual element". This really makes me feel inadequate. I've contemplated drawing classes/adobe classes etc. but I'd rather spend my free time honing my own ability first.

But who says writers can't art direct anyway.

Check out this minimalist lego design from a NY times writer:




I also love minimalist design. I'm very attracted to compositions offering the bare minimum. Very often one or two simple things work harder than a million items put together**

It's also very hard to do. Ask our art directors.



Also I want to get a house and do this:



I now have this immense urge to apply a sledgehammer to the walls of my home.



Source:
Lego New York

*The Yellow pencil is one of the most prestigious advertising awards available today. Only one has been awarded to a Malaysian agency. Ever.

**Some might argue that one thing has to work harder than a million because it has to put in a million times more work to achieve a similar quality. This is not true simply because it is impossible to quantify creative work in such a way. How many high school writers are equivalent to one(1) Oscar Wilde?