The partner

Agency life is weird. The business of advertising is like no other.

One of the things unique to advertising (or so I think) is the idea of a partnership.

We're all friends at the agency, but creative teams work in twos. The writer and the art director. Most of these partnerships are forced upon you. You can't choose who you get, it's kinda like getting a brother/sister several years into your life. That you have to work with. Like family, there isn't much choice in these matters. Though I have heard stories of people threatening to quit unless they got a new +1.

So how does this buddy system work?

We both think of ideas.

I write-em-up, he makes the pictures come to life.

This is my partner:



Do we get along?

Fuck yeah.